​​​​Jeffrey O. Havis, Sr.

2017-Present    Urban One/ Radio One, Inc.                                          Atlanta, GA

Director of Sales WHTA, WAMJ & WPZE- Hip-Hop, Urban AC and Inspirational Formats

Primary responsibilities included overseeing, developing and implementing specific sales strategies for the Urban One/Radio One Atlanta

Sales Department.

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• Increased market share in 2022 in a local market that was down 10.7%

• Grew market share by 2% in 2021 in a local market that was down 3.5%

• Over saw sponsorship sales with Birthday Bash of $500,000 in 2017 and 2022

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2009–2017     Radio One, Inc.                                                               Atlanta, GA

General Sales Manager WHTA, WAMJ & WPZE- Hip-Hop, Urban AC and Inspirational Formats

Primary responsibilities included pricing and inventory management for WHTA, hiring and supervising the sales staff, develop sales plans and goals for all stations in the cluster

 

• Lead the sales team that sold $731K in NTR Sponsorship for Birthday Bash 2016

• Lead the sales team $458K in NTR Sponsorship for Birthday Bash 2015

• Maintained market share in 2015 in a local market that was down 4.4%

• Maintained market share in 2014 in a local market that was down 2.2%

• Achieved a +3% market share in 2013 in a local market that was down

• Achieved a +5.5% market share in 2012 in a local market that was down 4.8%

• Achieved a +5% market share in 2011 in a local market that was down 3.6%

• Managed a group of sellers that achieved $9.5 million gross time sales locally in 2012 exceeding budget by $43,000 for WHTA in a down local economy

• Managed a group of sellers that achieved $9.2 million gross time sales locally in 2011 exceeding budget by $500,000 for WHTA

• Manage yearly sponsorship sales “Birthday Bash” concert (2nd largest Hip-Hop concert in the country) which consistently exceed $500,000 of non traditional revenue

• Managed a group of sellers that achieved $8.4 million gross time sales locally in 2010, exceeding budget by $1 million for WHTA

• Achieved $1 million digital sales in 2010, exceeding budget by $100,000 for WHTA

 

 

2006–2009           Clear Channel Radio                                                Memphis, TN

General Sales Manager WHAL & WDIA- Inspirational and Urban AC Formats

Primary responsibilities included hiring and supervising  the sales staff, develop sales plans and goals

 

• Achieved revenue goals for both stations by 101% in 2007 in a market down 15%

• Achieved 1st & 2nd quarter 2008 revenue goals for both stations by 103%

• Doubled sales staff from 6 to 13 station specific sellers

• Created a sales lead processes to help sellers prospect better new direct business

 

 

2005-2006            Entercom Radio                                                            Norfolk, VA

General Sales Manager WVKL, WNVZ, WWDE and WPTE- Urban, Top 40, CHR and Rock Formats

Primary responsibilities included hiring and supervising  the sales staff, develop sales plans and goals

 

Achieved revenue goals of both stations by 101% in 2006

 

• Expanded sales staff from 5 to 10 sellers

• Negotiated the largest single client sale at the time for the WVKL with a local car dealer for $70,000 per month for eight months

• Created "The Big Green Thing" local promotion which helped local car dealership with a 25% sales increase

• Created and managed a retail develop team for the four station cluster

 

 

2001-2005            Clear Channel Radio                                                Memphis, TN

 Account Executive (2001-2003) WHAL WREC WDIA WHRK KJMS WEGR

 Sales Manager Total Traffic Network (2003-2005)

Primary responsibilities as Sales Manager of the Total Traffic Network included hiring and supervising  the sales staff, develop sales plans and goals.  Primary responsibilities as an Account Executive was to provide valuable consultative services to small, mid-size and large firms, prospect for new accounts, make sales presentations and execute contracts.

 

• Launched Clear Channel’s traffic initiative with responsibilities of hiring a sales staff to sell advertising across various formats

• Managed local and national sales teams to achieve 2004 revenue goals of $750,000

• Developed sales strategies that position Total Traffic as a network and not stand alone stations

• Prospected new clients for radio advertising for News Talk, Hip-Hop and Urban AC radio formats

• Managed and maintained new and existing advertisers for the Clear Channel Radio Station

• Hit revenue goals 17 out of 19 months, with a personal best of $1.1 million billing in 2003